Driving media impact, brand narratives, and experiential campaigns that connect.
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A multi-channel campaign weaving earned press, influencer content and live experience into a single recognizable voice.






I launched my career at Apple while still working toward my degree. I spent six years supporting small business growth, corporate recruiting, and internal communications. After graduation, I was selected to join Apple's prestigious Product PR team at its Silicon Valley headquarters. There, I contributed to national campaigns for Mac and iPhone, crafted press materials, built targeted media lists, and helped execute high-profile events. I also played a key role in strengthening relationships with top-tier journalists and content creators.
My accomplishments at Apple led to valuable new opportunities on the agency side where I led PR and influencer strategies for major tourism, nonprofit, and beauty clients. I even got to guide marketing and advertising campaigns for an international airport! New clients and new experiences led to interesting roles and areas of expertise. As a result I went on to manage media relations and communication at a prominent multicultural agency for brands like Neutrogena, and prestigious organizations like Jackson Health Foundation and St. Thomas University.
All in all, a remarkable journey that continues to surprise and delight me. I'm a happy Miami native who enjoys life to the fullest and has the good fortune of working in a field that's captivating, fast-paced, and always evolving. Choosing Organizational Communication as my career was more than perfect. I love the present, and can't wait to see what the future holds.
It means a lot that you've taken time to learn about my background. Thank you for your visit.
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